American Hardwood Export Council

BEX 100% Design Show. Singapore

In October 2012 the American Hardwood Export Council invited Jarrod Lim Design to develop a range of products and the exhibition booth for their participation in the BEX / 100% Design show at Marina Bay Sands Singapore. The show promoted the use of American Hardwood as a sustainable building material prompting the JLD design team to develop a new range of products focusing on the use of these timber species.

Following the excellent response to the designs, JLD launched the products under the label, Hinika, first shown during the Milan Salone del Mobile 2013.