Innermost at Designjunction Tortona, Milan 2011
In April 2011, the inspiring UK based design company, innermost, presented three designs by Jarrod Lim and received some rave reviews.

Although these designs had previously been displayed as prototypes in Jarrod's collection, this was the first time that all three had been ready for production and international distribution.

The exhibition was located at the Zegna headquarters in Milan and the Innermost stand was one of the prominent features of the Designjunction group.

The Hi Ho rocking horse managed to catch the eye of famed Interni journalist Cristina Morozzi and featured on her online round-up video of Zona Tortona along with many big names.

Link to video (via Jarrod Lim Design facebook)

A day with Cristina Morozzi in Zona Tortona